THE BEGINNING OF SOMETHING GOOD
A small kitchen.
A big love of baking.
The story of The Chef’s Choice began in 2017 with a single baker, one assistant and a shared belief that the small details matter.
GOOD THINGS TAKE TIME.Every good story
starts with one idea.
In 2017, The Chef’s Choice began with Carl Boulanger at the baking bench and one assistant alongside him. It was a small operation with a simple ambition: to make food that would speak for itself.
What began with two people has steadily grown into a close-knit team of two bakers and three assistants. More hands now carry the work forward, but our focus remains in the same place: technique, care and the finished bake.
We specialise in croissants and demanding pastries that reward patience. Our traditional butter croissant follows a three-day process; our celebration pieces call for precision, timing and an eye for detail. We also believe in the comfort of everyday favourites, from Swiss rolls and muffins to soft milk buns.
Explore what we bake ↗A bakery built around its orders
It's personal.
It's deliberate.
We're not a walk-in bakery — and we don't try to be. By baking for planned orders, we can focus on the relationships and the occasions behind each request, from a café's regular pastry selection to a once-in-a-lifetime centrepiece.
Craft over shortcuts
Time-intensive techniques, precise pastry work and respect for the process.
Small-team care
A focused team working together to bring quality to every order.
Made for a purpose
We bake for our partners' menus, workdays and special memories.
Good things begin
with a conversation.
Tell us what you'd like us to bake, when you need it and who it's for.
Enquire about an order ↗